Areca Capital The Edge 4PP Ads

Client
Areca Capital — Private Wealth Management

The Brief / Challenge
Create a 4-page spread ad for The Edge (2023 & 2024) to educate the public about generational wealth in an eye-catching way. The challenge was to differentiate from typical wealth management ads.

My Role

Wrote the content and oversaw the full design process.
Developed a wireframe in Figma to visualise copy and visuals within the unique 4PP sleeve format.
Wrote the copy & ensured to balance urgency with reassurance — lightly tapping into people’s fear of their wealth diminishing over time while positioning Areca Capital as a trusted guide.

And here it is, the final product for the 2024 4PP ad.

And below was my first written 4PP ad for Areca Capital.